Search engine optimization is important because it improves
the volume and quality of traffic to a web site from search engines. Do you
want to put your website in the high ranking? Here are some tips you have to
consider:
Website Optimization = Content + Links = High Ranking
1. How Google Measures Link Popularity
Higher link popularity scores = Higher search engine ranking
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Link popularity is by far the most important factor for
determining your search engine ranking. You need to know what link
popularity is, why it is so important, and how Google measures your link
popularity (over 50% of all search engine traffic comes from Google, and
if you can get to the top of Google, you will raise to the top of the
others search engines as well).
Link popularity - the number of links (votes) that SE have for your
site.
Below is a reliable free online resource that provides a good
popularity, keywords and other tools for your SEO needs
Free SEO
Back Link Analysis Tool
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2. Articles:
Consistency is the key. It is a fact that as more and more articles are
added to article directories, your article will go lower in the listings,
but if you constantly and consistently submit new articles, then you will
continue to reap the benefits. Making articles is a great way to build up
the link popularity of your website. It gives you life-time links.
• Always close your articles off with a link to your site which is relevant
to the copy of the article. Hyperlink the keyword with your url. For
example:
Author Bio:
Quote:
“James Smith is an expert in Search Engine Optimization (SEO). Visit his site for more
online SEO & Marketing tips.”
3. Control Your Words.
“Not everything that counts can be counted and not everything that can be
counted counts”.
This does not apply to our situation. In the Meta Tags, you must count every
word and every keyword. Use a reliable Free SEO Tools
for free to count the characters from your Meta tags. You can find what
keywords your customers
are targeting or what
keywords your competitors are targeting to get an
extra edge in cut throat online competition
4. Optimize the Title Tag
• Include 1-2 of your most important keyword phrases in the title tag, but
don't just list keywords.
If you just list keywords, you risk being viewed as spamming the search
engines which can ultimately lead to you being blacklisted and not included
at all. For suggestions of highly searched keywords in the theme category of
your websites you can use Free SEO Tools
available online.
• Your title tag should include your keyword phrases within a readable
sentence to avoid this problem.
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• Make your title appealing to humans!
Don't forget that even if you get that top listing in the search
engines, our listing still needs to say something that makes the surfer
want to click your link and visit your site.
• Since the length of your title tag could cause some engines to crop
it, we suggest place the keywords at the beginning of the tag when
possible to decrease the risk of having them cut off.
Each page of your site should have its own title tag with its own
keywords that relate to the page that it appears on. |
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5. Optimize the Meta Description Tag
• Give appropriate descriptions (as some search engines display this
description in the search result), make it more appropriate to your site.
Put only targeted keywords in description. Do not stuff the description with
more keywords. Restrict the number of words in this tag to 10 to 15 words.
• Place the most important phrases at the start of the description, so, even
if any search engine omits some part of the description, the important
phrases will be displayed.
6. Optimize the Meta Keywords Tag
The importance of Meta Tags is debated these days. So this is an optional
extra.
• Include only the keywords that appear in the body text, and no more than
5-7 keywords. Add alternate spelling of words (including typos) and synonyms
of those keywords. Use this free keyword tool to find what
keywords your customers
are using.
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